Brand You... Counter Unemployment Tips that Resonate from:

Brand Yourself

By: Keith Ferrazzi 
October 17, 2006

You should be writing this column. Keith Ferrazi outlines five steps to get you here.

Few things can have greater impact on your personal brand and your organization's brand recognition than developing and sharing your expertise with the world. Whether you call it becoming a thought leader or a public expert, or, as marketing guru Steven Yoder's book espouses, Getting Slightly Famous...

http://www.fastcompany.com/resources/networking/ferrazzi/101706.html